Celebrating India's Diversity with the Ministry of Tourism's 'Dekho Apna Desh' Series

Overview
The Ministry of Tourism embarked on a remarkable journey to celebrate India's rich cultural heritage through the 'Dekho Apna Desh' series. With a focus on showcasing the diverse facets of India, this series featured insights from experts representing various regions of the country. JioEvents was honored to be chosen as the digital partner for hosting the 'Events for DAD' series, playing a pivotal role in bringing this celebration of India to a global audience.

Key Insights
- Total Events: The 'Events for DAD' series comprised 35+ engaging sessions highlighting different aspects of India's culture and heritage.
- Views on JioEvents: The series garnered over 15,000+ views on JioEvents, demonstrating widespread interest and participation.

Key Highlights:

1. Cloud Video Player and Screen Sharing: The series utilized a cloud video player to showcase beautifully uploaded clips of India's landscapes, providing attendees with immersive visual experiences. Additionally, screen sharing options enhanced the presentation of diverse cultural elements.
2. Interactive Q&A and Comments: To facilitate seamless collaboration between speakers and attendees, interactive Q&A and comments features were incorporated. This allowed for real-time interaction, enabling participants to engage with experts and delve deeper into the showcased facets of Indian culture.
3. Dynamic Ticker Feature: A ticker feature was employed to constantly publish dynamic information to attendees, keeping them informed and engaged throughout the sessions. This feature added an element of dynamism to the event, enhancing participant engagement.
4. Cross-Device Support: Ensuring accessibility for all, the series offered support on all devices, including mobile (Android and iOS), laptops, and iPads. This ensured that both panelists and attendees could join sessions from their preferred devices, promoting inclusivity and convenience.

Approach:

1. Strategic Partnership with JioEvents: The Ministry of Tourism strategically partnered with JioEvents to host the 'Events for DAD' series, leveraging digital platforms to reach a global audience and showcase India's cultural diversity.
2. Curating Diverse Sessions: The series was curated to encompass a wide range of topics, featuring insights from experts representing diverse regions of India. This approach ensured a comprehensive exploration of India's cultural tapestry.
3. Interactive Engagement Features: Interactive features such as Q&A, comments, and dynamic tickers were integrated into the sessions to foster active participation and engagement among attendees. This interactive approach facilitated meaningful exchanges between speakers and participants, enriching the overall event experience.
4. Accessibility Across Devices: Recognizing the importance of accessibility, the series ensured support on all devices, allowing attendees to join sessions seamlessly from their preferred devices. This inclusive approach catered to diverse audience preferences and enhanced overall participation.

Conclusion:
The 'Dekho Apna Desh' series, hosted by the Ministry of Tourism in partnership with JioEvents, stands as a testament to the celebration of India's vibrant culture and heritage. Through strategic curation, interactive engagement features, and cross-device accessibility, the series successfully engaged a global audience, fostering a deeper appreciation for India's diverse cultural tapestry. Moving forward, continued collaboration between stakeholders and innovative digital initiatives will be instrumental in furthering the mission of showcasing India's rich heritage to the world.